Experiential Marketing

Consumers don't fall in love with your brand just because they see your advertising. That's merely an introduction. Experiential marketing is best exemplified at events - where consumers can touch, feel, taste, smell, and hear your brand.

If you have a brand that consumers can fully experience and connect with through a meaningful relationship, events are a great way to let them know what your brand is about in an environment they can, and will, actually listen.

I develop innovative experiential marketing programs that romance the people that matter most to your brand. When anyone falls in love, they want the world to know it! With today's social media, they have the means to share their experience with your brand. My ideas are interesting and visually stimulating inviting photo and video opportunities to be shared!

 

Event Production

High-level, professional event production is the key factor in producing world-class event. It is the statement made at any event. If you neglect the production, it will show and you will not maximize the results in your efforts creating a memorable experience for your guests with your brand.

Through a variety of prodution and special effects partners, I can provide you with unique production elements:

  

Buying Sponsorship

If producing a world-class event is not in your budget, perhaps sponsoring a world-class event is. With careful guidance, I can help you seek out the proper event with your target audience, negotiate a sponsorship deal that fits your budget and needs, and see through the activation of your brand by capturing the data necessary to deliver a return on your investment.

When qualifying sponsorship opportunity, I look for these key components:

 

Selling Sponsorship

If you need assistance in selling sponsorship, I am a great resource for you. Over the past 4 years I have sold sponsorship valued at over $1 million for my own events and the events of others.

I will start by evaluating your current sponsorship packages and consult you on any adjustments that I think need to be made in order to sell sponsorship. This could include your price points, package selling points, or the overall production of the event itself.

I have developed all components that go into raising sponsorship, including:

  

Media Sponsorship

Media involvement is a key element to have as part of your event if you are making efforts to sell sponsorship. Involvement from a media source can not only boost exposure for your event through advertising, but also can aid in PR for pre and post-event marketing.

As part of media 'sponsorship' for my events, I have negotiated over $1 million in advertising inventory for events I have produced.

Depending on the size and interest level of your event, I can help determine what media (national, regional, or local) to target and what to offer to try to entice them to become part of the event.

  

Get Started

Curious about what success I can bring you? Send me a note. It's free to ask! You have nothing to lose and everything to gain by talking to me about what you are looking for. I'm honest with my answers and gladly share some of my knowledge for free.

I will extract the information I need to build a proposal that fits your budget and your goals and we will go from there!

I love what I do. I do it for you.