Facebook Development

Facebook has become one of the largest online marketing venues with millions of active users in the world.

Facebook has recognized its marketing muscle and has developed an API that allows for tremendous ideation for campaigns that attract, retain, and activate audiences for brands.

I have been on Facebook since its public launch and have an intimate understanding of it's API and the capabilities I have when creating my clients' campaigns, including:

 

Custom Tab Development

Custom tabs for your Facebook page has become one of the more powerful marketing tools in social media. With my understanding of Facebook's API, I am able to turn a tab into a converter for business or promotion for you.

Whether it's displaying information about your company, promoting a sweepstakes, or providing a customer service portal directly on your Facebook page, you immediately can take advantage of the largest social network on the planet.

The best place to start is my portfolio. There you will see a number of examples of what I've done for clients. Then the next step would be to message me and let me know what you are looking to accomplish, and then I can ideate a strategy for you.

  

Sweepstakes and Contests

Sweepstakes and contests are powerful marketing campaigns that can allow for building an audience and/or connecting with an audience. Once you have established an audience and a connection with them, you can utilize your social media to stay connected, promote your brand, and offer promotions to help convert your audience into business!

Many people think that sweeps or contests are easy - offer a big cash prize or offer a free iPad, and you have success. It isn't that simple though! With my guidance, we will identify your target audience, and devise a sweeps or contest that will attract that specific office. If you are selling women's products and your free iPad giveaway attracted a male audience, that campaign failed!

  

Audience Building

Although sweeps and/or contests are great ways to build an audience, they aren't the only method. Another powerful way to build an audience is building a fan base through posting. This can be through blog posts or just through post on Facebook, Twitter, etc.

Building an audience organically through posting may take more time than a sweeps or contest, but typically the audience built is more qualified as they decided to follow you because they are truly interested in what you have to say. Therefore more likely to be interested in what you have to sell.

Should it fit, a hybrid version of both techniques can help boost building an audience from the beginning with a sweeps or contest, while then organically retaining and building a bigger audience through a voice that people want to hear (or read) moving forward.

  

Facebook Posting

To many, posting content is a simple task that they can find a college intern to come in and do for free. Thought it may be easy to find an intern to post, many find out that it doesn't necessarily promise producing results.

There's a real strategy behind content marketing. The internet is a plethora of information, therefore people are very selective on what they consume, let alone interact with. For every post your Facebook page makes, there are hundreds if not thousands feeding into people's newsfeeds within an hour of your post.

There are tricks of the trade that I have learned through experience, but I only share when talking directly to a client. If you are interested to learn more, message me!

  

Get Started

Curious about what success I can bring you? Send me a note. It's free to ask! You have nothing to lose and everything to gain by talking to me about what you are looking for. I'm honest with my answers and gladly share some of my knowledge for free.

I will extract the information I need to build a proposal that fits your budget and your goals and we will go from there!

I love what I do. I do it for you.