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MarketingI provide unique and creative marketing campaign ideation for big and small businesses in the Chicago and Los Angeles areas.
My ideation leverages market research, social media (Facebook, Twitter, LinkedIn), viral marketing, marketing partnerships, Experiential marketing (Events), advertising, compelling graphic & web design, and analytics to produce real results.
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IdeationIdeas + Creation = Ideation.
Everything starts off as a single idea. I can take your ideas, or create the ideas myself, and turn them into something truly exceptional. Through strategic planning, fresh thinking, and detailed execution I turn these ideas into measurable results for my clients.
Your marketing campaign has goals: - Customer Acquisition
- Retain Existing Customers
- Launching in a New Market
- Amplify Brand Exposure
I have the proven strategies to meet your goals. I think like your consumers and take the time to understand your audience - their goals, aspirations and needs, and what turns a consumer into a brand advocate.
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Sweepstakes & Contests
Sweepstakes and contests are efficient ways to build an audience and gain tremendous exposure for your brand - Grow emails lists; Get fans, followers, or members for social media.
Which is right for you - sweepstakes or contest? Though I'm not a lawyer, I am knowledgeable on many of the basic legal principles that help determine which is best for you. (I will always advise to consult a lawyer on major sweepstakes or contests with prizing valued at $500 or more) Many states have their individual rules as well, but there are common practices that can allow you to run a safe campaign under the guidelines of the law.
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Email Marketing
Email campaigns sent to targeted lists can help you stay connected with existing clients and generate new clients by keeping your contacts informed on promotions and and new products - generating revenue.
I design custom HTML emails intended to showcase your brand, services, and/or products exactly how you want to portray them. This differentiates your emails from common template designs sent out by so many companies.
Services I Offer: Areas I Focus On: - Custom HTML Design
- Email Copy Writing
- Database Management
- Analytics Reports
- Develop/Source an Email List
- Compelling Content
- Delivery Strategies
- Generating Leads/Revenue
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Blogging
Blogging has advantages in marketing efforts as it creates opportunities for social bookmarketing, SEO, and social media marketing. It is a way to indirectly sell yourself while exibiting your expertise on the industry your product or service is in.
I offer these services in blog development and management:
- Blogging 'How to' One-on-One Tutorials
- Wordpress Installation and Setup
- Customized Wordpress Themes
- Plugin Research & Installation
- Content Research
- Blog Post Copy Writing
- Blog Marketing/Social Bookmarketing
- Search Engine Optimization
SEO
I provide Search Engine Optimization (SEO) strategies designed by the industry's leading experts. If you don't optimize your site, you won't get top ranking in search engines. Because SEO is constantly changing and evolving, Successful SEO requires time, patience, skill, knowledge, persistence, attention to detail, current information and an understanding of marketing and technology.
Packages Include:
- SEO Site Analysis
- Keyword Research & Recommendations
- XML Sitemap Generation
- XML Sitemap Submission to Major Search Engines
- Meta Tag Generation
- Internal Linking Analysis, Strategy & Configuration
- Submission to Directories to Boost Inbound Links
- Monthly Keyword Ranking Report
SEM
I provide Search Engine Marketing(SEM) to supplement SEO efforts. These pay-per-click campaigns focus on rigorous coordination of keywords, ad copy, and strategy. SEM can not only significantly increase your traffic, but also, if done right, can increase the qualified leads coming in through the increased traffic.
Keys to my strategies in SEM are:
- Keyword Research
- Competitive Analysis
- Sponsored Search Ads
- Contextual Advertising
- Analytics
- Reporting/Key Performance Indicators (KPIs)
- Strategic Bidding
Get Started
Curious about what success I can bring you? Send me a note. It's free to ask! You have nothing to lose and everything to gain by talking to me about what you are looking for. I'm honest with my answers and gladly share some of my knowledge for free.
I will extract the information I need to build a proposal that fits your budget and your goals and we will go from there!
I love what I do. I do it for you.
